Why I Don’t Use Facebook Ads To Attract And Convert Customers

A woman in white deciding if she is going to use Facebook Ads

I was going to write an article for you about how to run and use Facebook Ads. But the truth is, I don’t use Facebook ads to attract and convert customers to my business. I don’t agree with the pay to play tactic for small businesses or for affiliate / network marketers. I have always been honest with my readers with my opinions and business strategies. 

The other downside to using Facebook ads is you have to have a linked business page. This means you will need to build a personal Facebook while creating content on a second page. This can mean double the work and a split focus when on Facebook. I don’t know about you, but I’m about working smarter, not twice as hard.

Why I Don’t Use Facebook Ads To Attract And Convert Customers

You can no longer make a post, slap it up and have 100 comments. Give the people what they want and tell them what engagement you are looking for. 

The secret sauce behind reaching people is you have to find what makes your product meaningful to your audience. The easiest way to add value is by addressing people’s pain points by asking questions. Note: To see this post in depth please visit https://www.facebook.com/lindsy.mclaughlin/ 

A non facebook ad asking if anyone has tried liquid iv
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Once you know what their biggest pain points are, you can create and share content around those topics. Adding value for your social media followers, as opposed to selling all the time, creates strong relationships. This type of posting style helps you gain followers and make more sales. This relationship building style and process is the main reason I don’t use Facebook ads to attract and convert customers. 

Types of Value:

Share tips and tricks. Create tutorials on how to use your products. Sharing something you have learned. Quotes. And ask targeted questions to identify pain points.

How to use storytelling marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. According to Buffer, this involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

A storytelling Face book post without paid ads
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“Using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.” – Marketing Insider Goup

Storytelling is one of the most emotive ways to share marketing messages to your audience. Using storytelling marketing (can also be referred to as attraction marketing) is less about selling products, or making money, and more about building relationships with your followers.

Stories are used to provoke emotions, ideally leading your followers to make an informed decision to get involved. This involvement can be, interacting on your post, messages, and making a purchase. If your social media is filled with stories rather than dry, informational posts, then your audience will keep heading back to your page to follow the content.

Facts Tell, Stories Sell.” – Bryan Eisenberg

How to gain followers without paying for ads

We as social marketers and social sellers need to stop forestalling what people are interested in. People on Facebook want socialization they do not want Facebook ads thrown at them. When I sit down to create content, I have to think about what is performing well, not necessarily what content I like. Your posts should be what your target audience finds appealing and include that in your storytelling.

A non Facebook ad post sharing a testimonial story
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People generally could care less about how wonderful your product or services are. Instead, people want to hear/read about how the products will help them or what results they will receive.

Elements of a post / story:

Each story and post needs to be written using the voice and language that your audience would use in everyday speech. The post/story you write needs to invoke: 

  • Thrill or entertain
  • Impress
  • Educate
  • Reassure or relatability
  • Help or solution

Additional post and story elements:

  • Short and engaging copy. Write posts that offer value in 80-250 characters, and include a question at the end (call to action) to encourage interaction.
  • Eye-catching images and videos. Posts with images receive 2X more engagement than those without images (Buzzsumo). Including engaging, unique and relevant photos you have taken rather than impersonal stock photos. I suggest using varying cell camera lenses for better quality photos. Here are the ones I use – Selvim
  • Brand stories, testimonials, personal experiences. These posts are easy for fans to share and spread the word about you, your company, and your community. These are longer posts over 250 characters.
  • Links, articles, or internal company/team content. Informational content posts that are helpful for your followers (events, blogs, and videos).
  • Special offers, sales or contests.

Tips For Facebook Ads:

Is It Worth It To Advertise on Facebook

Which One Is Effective Facebook Ads Or Google Adwords?

A Guide To Creating Effective Facebook Ads

Facebook Business Ads

The Beginners Guide To Facebook Advertising

 

Lindsy

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Lindsy McLaughlin

social media blogger

Wife. Mom. Coach. Business Owner. I am the creator and founder of Social Growth Coach and Vibrantly You. I help women and moms decode social media so they can level up their business. I will teach you the strategies that have allowed me to leverage social media, build a successful home based business while gaining more time and financial freedom.

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