How To Use Facebook Messenger As An Entrepreneur

A woman at a computer learning How To Use Facebook Messenger As An Entrepreneur

I used to make a lot of mistakes when using Messenger. I didn’t understand how to use Facebook Messenger as an entrepreneur. Please tell me I’m not the only one who has sent and received a “hey girl” message. Or a salesy “buy my stuff” message before someone has even introduced themselves. Don’t be “that girl!

Facebook messenger is a tool entrepreneurs, network marketers, and small business owners need to use

The average user checks Facebook 14 times a day and almost 90% have the app and messenger on their phone. That gives you the potential to reach 1.1 billion people via messenger.

Facebook messenger is a separate app than Facebook. You can use your Facebook account to access it or set it up with a telephone number. Because the system is easy to use, you will quickly learn how to use Facebook Messenger as a business owner. For more Facebook insider tips – This book Social Media Mastery is 3 books in 1 all about using social media and social media marketing.

Here are some of the features:

Instant messaging between two people

Photo and video sharing

Group chats between multiple people

Voice messages

Live video chat or video calling

When using messenger with a business page: automated messages, messenger ads, and the ability to use messenger bots. If you are unsure if you need a Facebook profile or Facebook business page we have a post to help you decide. 

Messenger is the ideal for keeping conversations private, like text messages. If a customer has a question, they would like to ask privately. Or a friend wants to introduce you to another friend in a group message. Connecting with your customers one-on-one shows you value their time and care.

A woman chatting on a computer using face book messenger
Image By Mikhail Nilov

Messenger can be a great way to connect with people on a platform they are used to using for conversations. It’s also a great way to personalise your brand and build relationships.

Do’s and don’t of using messenger

Being a business owner and/or entrepreneur gives you the freedom to build your business the way you want. But, there are still some etiquette tips for being successful using messenger.

Don’t –

Sending a message pitching your product or opportunity immediately after becoming Facebook friends.

Sending super long messages and giving too much information. Get them to book a call with you to take it offline, or send the info in a voice memo.

Don’t only message someone when you want something! This makes people feel used. Remember, you are building relationships.

Copy & paste with the wrong name in the message!!! (yep, I’ve done that a few times by mistake)

Don’t cold message your opportunity without first building a relationship.

Do – 

Introduce yourself, say hi and start a conversation

Ask questions then (pause) and listen! When we listen, we can hear what people need.

Make it about them – Listen!  

Have conversations to build rapport and relationship

Offer your product or solution if it solves a genuine problem

Use voice memos. Allows your “friend” to hear your voice and saves a lot of typing!

Answer questions about products or services

Real-time customer support


How to use Facebook Messenger as an entrepreneur

You have worked hard to build your brand. Your brand identity is the heart and soul of your company and what makes you stand out. Have you learned how to use Facebook messenger to communicate directly with your customers? It gives your brand the opportunity to share your values and company (this includes getting to know you). 

This is the personal and meaningful touch that today’s customers are looking for. Always be truthful and genuine with your customers. Foster integrity with your brand, build the know-like-and-trust. This is your opportunity to wow your customers while building brand trust and loyalty.

Messenger makes replying easy and timely

While you don’t need to be glued to Messenger, having your notifications turned on allows you to answer back quickly. You want to check your messenger app regularly or have a system to make sure you reply to messages you receive.

It’s estimated that the ideal response time is four to five hours. When someone messages you or your business page, reply within 5 hours to maintain interest. This response time increases the chance of converting their interest into a sale. Therefore, it’s so important to learn how to use Facebook Messenger.

Increase your purchase conversion through Facebook Messenger

A recent report from Facebook IQ showed that 40 percent of people said chat was how they first started shopping online, and 65 percent said they would be more likely to shop with a business they can contact via chat.

A woman with a credit card online shopping. Entreprenuers can use Facebook Messenger to make sales.
Image By Andrea Piacquadio

As a small business owner or entrepreneur, that is why we reach out to people. We share about our service, product and opportunity (after building a relationship). I always make sure the people I am working with know I am available to walk them through the transaction (buying) process. 

Customer service and follow-up are the keys to converting interest into sales and recurring purchasing in the future.

Stay away from huge messages and proofread

We’ve all had those enormous blocks of text come into our messenger. An entire story in a single paragraph. Girl I don’t even read physical books! Don’t be that person. When a message arrives in someone’s messenger, all they see is the huge colored block, too big and they ignore it. Break up your messages, or send a series of messages. If you have a chunk of information to send, use the voice memo or move the conversation to a phone or email.

Don’t forget to proofread your messages before sending. Your grammar doesn’t have to be perfect. But make sure you have spelled the person’s name correctly and you don’t have misspellings.


I hope you have learned how to use Facebook Messenger as an entrepreneur. Why it’s a powerful tool in reaching new customers and clients. So many times I hear about the terrible customer service people encounter. I hope these tips help you avoid that in your business. I help small businesses and entrepreneurs create powerful messages to increase their conversion rates and find success. If you are looking to refresh your messaging tactic, please reach out over in the contact me section of this blog. 

I want to know, are you using Facebook messenger to build your business? Or are you using another service such as Voxer or Whatsapp?

 

Lindsy

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Lindsy McLaughlin

social media blogger

Wife. Mom. Coach. Business Owner. I am the creator and founder of Social Growth Coach and Vibrantly You. I help women and moms decode social media so they can level up their business. I will teach you the strategies that have allowed me to leverage social media, build a successful home based business while gaining more time and financial freedom.

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