Whether your brand new or currently have a Facebook profile you want to revamp, you need to know how to make it attractive and inviting.
The most important question to ask yourself is, “does your Facebook profile stand out?” A stand out profile creates a following of friends and raving brand fans.
What does your Facebook profile say about you?
The profile section is the first thing people see when they arrive at your page. You want your new friends to have a clear and positive impression when they arrive at your profile. When done right, they won’t have to dig deep to learn what you’re about.
Tip #1–Your profile is about YOU
Your friends new and old want to connect with you. Having a Facebook profile that is welcoming and approachable creates a know, like, and trust for you and your new business. Think of it this way, you are the cake and your business/brand is the sprinkles. Guests to your profile get both, but most of all you.
Your Facebook profile photo
Your profile photo should be a photo of you that you love. You’ll want it to be free of multiple people and not have any funny filters, you are not a cat. One thing to keep in mind is the area that will show as the profile picture field is a pretty small circle. Don’t pick a photo that is too close up. The photo you use should be a square and should be 180 x 180px.
For a detailed guide on Facebook profile photos – visit What Makes a Good Facebook Profile Picture
Once you have the picture you want to use in your camera roll or on your computer, go to your Facebook profile. Click the camera icon next to the center circle and upload your photo. You can adjust the placement by clicking the edit button. There are filters you can apply under the edit button as well.
Lighting is key to having a clear and memorable profile photo. Here is a budget friendly light I used when I was getting started and before I purchased my light ring.
Your Facebook profile cover photo
Your Facebook cover photo is the second thing a new visitor will see and also the largest picture on your profile. Be very strategic when selecting a cover photo. It all comes down to this question: “Who do you want to attract?”
If you use a family photo, then you will attract women and men who have families. I love using positive affirmations and cheerful images. You can also decide to use a lifestyle picture or your favorite family photo.
To set your cover photo, pick a picture that measures 851 x 315px. Sites like Canva make it easy to create your own custom cover photo. Or you can find images to resize on sites like Unsplash or Pexels. On your Facebook profile, click the camera icon and upload your picture.
For a detailed video tutorial on cover photos – Facebook Cover Photo Tutorial
Have you completed your full “About” section?
The “About” section of your Facebook profile includes:
- Where you live
- Where you grew up (hometown)
- Where you work
- Relationship status
You’ll want to include everything from where you work and where you went to school to places you’ve lived, professional skills, brands you like, and more. This section helps you and others with similar interests connect. This information helps you find others and others find you too. Plus, it helps you show up in popular search results such as when someone searches their old high school.
I recently wrote an article all about completing the About Me section and 4 Ways To Make A Good Impression On Facebook.
How to make an attractive Facebook profile
Now that you know how to upload your profile and cover photo, complete the “About” section and that your profile needs to reflect you and your personality. Your profile and posts need to be public. Under Settings, then Privacy, make sure “posts” and “friend requests” are set as “public” and “everyone”. To get the greatest exposure, make sure you check these settings. Sometimes people will share your posts, and their audience will only be able to see it if you are public.
I hope these tips have helped you to not feel overwhelmed in getting started on Facebook. One thing I want you to remember is you don’t have to do everything all at once, make changes along the way. Analyze what works and what doesn’t.
Know it will take some time before you see your desired outcome. Keep going and stay consistent. After all, that’s the key to success.
For the full tutorial on these areas of your Facebook profile, check out the video below and make sure to subscribe.
Which part of your Facebook profile do you need to fix first?