When it comes to using Facebook for business, the more information you provide the better it will be for you. Facebook and social media provide a great opportunity for you to reach a large number of people. But there are millions of people using social media platforms. How to gain their attention? Here are 4 ways to make a good first impression on Facebook.
How do I make a good first impression on Facebook?
When incorporating your business into your Facebook, be mindful of how your audience will perceive your profile. New business owners don’t realize people are checking out their Facebook profile. The way your profile looks (including your posts and videos) creates a first impression of you.
Social media is a place for real human connections and connection breeds loyalty. One benefit of social media is it allows you to express the personality of you and your brand. By doing it right, you will grow your engagement, sales, and make a good first impression on Facebook.
1.) The importance of the Facebook About Me section
The “About Me” section is at the top of your personal profile. The order is your cover photo, personal photo and info section or bio. The about section is in the tab bar under the bio “Info” heading.
The “About Me” section is one way visitors to your page can learn a little about you. This small section helps “friends” quickly catch up on your life, work and get a sense of what you’re all about. For new followers, this is where you make your first impression or handshake.
The information in your about section allows you to show up in some research results. This is why it’s important to complete as much as you can. Before adding anyone to your Facebook there are areas you need to review. How To Choose Quality Friends On Facebook is a recent article I posted that dives into this very topic.
- Where you were born
- Where you currently live
- How old you are
- What your relationship status is
- What your interests are
- What your occupation is
- Your contact information – if so desired
2.) Introduce Yourself
The great thing about social media is we can meet new people daily. This means there will always be people who know little about you or your small business. Take the opportunity to introduce yourself.
To make that first impression on your audience on a personal level, share your personal story. What makes you, you? What makes you great at what you do? Talk about your past, present and goals for the future. People connect with people which is why introducing yourself is important. And people want to know who they are supporting when they buy your product or service.
Many social media groups allow you to introduce yourself, who you are, and what your business does. Not all groups will allow you to mention anything business related as it can be seen as advertising. Personally, I only introduce myself and stick to the personal aspects of myself.
Special Note: Take the opportunity to make a first impression post but always read the rules of groups before you start posting. There’s nothing worse than starting your relationship with someone new and making a negative impression as a spammer.
What does my Facebook profile say about me?
3.) Facebook cover and profile photos
Your cover photo and profile photo on Facebook will be the first thing people see, it’s your first chance to make a good impression on Facebook. You only have a few seconds when someone is a guest on your page for the first time to make a good impression.
Your cover photo (because it is the largest image on the page) should be your primary focus. The photo needs to fit properly and be clear. I suggest photos that evoke positive feelings for the viewer. Positive or inspirational quotes are great, family photos, team photos, or your favorite places all make excellent covers.
I wrote an article all about What Makes A Good Facebook Profile Picture.
A picture that portrays warmth, approachability and being friendly wins people over. No one wants to be friends with or do business with someone who looks aggressive or mean. Your profile picture and cover photo is the number one way to create a good first impression on Facebook.
4.) Facebook posting variety – It’s good to change things up
There are several types of impactful content you can share on Facebook. The main types of posts are photos, quotes, info-graphics, and video (both recorded and live).
Different content appeal differently to each person, which is why I always advise business owners to post a variety. Each piece of communication you have with someone tells them a little something about you (or your business). Keep your brand and the solutions you provide in mind while posting.
To wrap things up. When someone visits your Facebook profile you want it to be similar to an introduction. Your about section is like a resume, bullet points of topics. Introducing yourself periodically helps you make new personal connections. Last, the visual content you share should be clear, bright, positive, and on brand!
BONUS TIP: What we share on Facebook is a way for people to meet us. They will judge us just like we judge them based on their posts, videos, etc. The importance of creating content for your profile that aligns with your brand allows people to judge you accurately. Remember, you want the best first impression on Facebook you can make.
For more information on creating a stand out Facebook profile and Facebook related topics see our top articles below.
Self Auditing Your Facebook
How To Have An Attractive Facebook
Writing Your Bio / Info